2022 health supplement trends you don't want to miss

Top supplement trends in 2022

Every year brings new innovation and trends in the health and wellbeing industry, and it's great to stay ahead of these so that you can benefit as much as possible! Here are our top trends for 2022 that you won't want to miss!


Having started as quite a niche product, but now with huge supportive clinical research supporting its use (especially for anti-ageing, skin and joint health), Collagen is fast becoming a firm favourite of many people. It is quickly growing to become the leading trend in supplements.

Collagen is needed in nearly every place in the body and especially in the skin, blood vessels, joints, bones, teeth, gums and the gut. If you have a problem in any of these areas, a lack of collagen due to age, diet or health conditions could be the issue.

Adequate amounts of Collagen aren’t found in many modern foods. The foods that it is in are not typically consumed much any more, such as bone broth. This is why collagen supplementation is so convenient and successful for many people.

The demand for collagen is growing by over 9% each year as more people realise its health benefits. As education grows among the population, consumers are more aware of the need for high quality collagen supplements and the importance of having low Dalton weight collagen. A low Dalton allows the collagen to be well absorbed into the cells, ultimately making a more effective supplement. 

British made supplements

Supplements that are manufactured in Great Britain are also trending. Issues off the back of Brexit, along with interruptions to supply chains following the global Covid pandemic, have contributed to this.

However, increased awareness in climate change and the need to buy local supplements, rather than supplements that require the use of air or sea freight, is also a factor. 

Buying 'UK Made' when it comes to your health also ensures support of the wider British economy and businesses, which is appealing to many people.

Probably the most important factor, is that health supplements made in Britain are subject to strict standards and regulations. This is reassuring to many. We always recommend looking for 'GMP' (Good Manufacturing Practice) accreditation when it comes to your supplement choices. This is a rigorous and well respected certification that most reputable UK manufacturers will hold. 

Immunity supplements

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With the stress of the pandemic affecting nearly everyone, many are looking for new ways to improve immune function. Supplements that have been specially formulated to boost immunity are becoming a huge trend. This is no doubt partly due to it being such an easy step many people can take to support their health, and the health of their loved ones.

Individuals are particularly looking for supplements that contain a complex of various vitamins, minerals, nutrients and herbal extracts to maximise their immune function while taking one easy and convenient supplement each day. Products that also contain probiotics are likely to take the lead in this area, as they also work on good gut health and may improve the absorption of the other ingredients, allowing for the best benefits. 


Ashwagandha is consistently trending as more people realise the benefits it can provide both mentally and physically, especially in the areas of stress, sleep and anxiety. Ashwagandha has benefited from the extensive research that has recently been conducted and will continue to benefit as more current research studies develop.

The stress of the pandemic has also brought more interest in ashwagandha’s stress relieving properties. And, awareness around the symptoms of anxiety that many women entering perimenopause or full menopause may experience, has also contributed.  Ashwagandha works directly on the HPA axis, and group of glands which regulate the stress response.

People are also looking to high-quality ashwagandha supplements with a guaranteed 5% withanolides (the active substance). They are also looking for brands which are proven to help reduce the symptoms of stress and anxiety while promoting improved sleep quality, memory, and cognitive function. KSM-66 Ashwagandha is currently the world leader of raw ashwagandha root extract. 

Bioactive B vitamins

Bioactive B vitamins including methylated folate (as 5 MTHF) and vitamin B12 (as methylcobalamin) are trending. This is due to an increase in education and awareness of the benefits of these particularly bioavailable forms, and the problems individuals can have if they cannot create the active forms themselves.

B complexes are also trending as people realise that all B vitamins work synergistically together, and the benefits of each B vitamin is increased when taken as part of a B complex. It is fast becoming 'old fashioned' to take individual B vitamins and expect them to be used to their full potential.

People are also expecting additional nutrients in their B complex including vitamin C which enhances the action of B vitamins further. 


In addition to these trending areas, there are a number of health areas and supplements to be on the look out for in the coming year or so. These may just explode as research continues even further.

Our top 'watch this space' health and supplement areas are these (just click or tap and you can read more about them on our blog).


Gut health 


Perimenopause and Menopause support

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